MKTG2300

 Machine learning What is Machine Learning?  Machine learning is Ai that uses and masters algorithms. They are able to solve algorithms and I've accurate statistics. Machine learning is cable of solving mathematical calculations and give variety of data to the user.  Machine learning has been used for finance work by calculating credit scores or accounting. Machine learning is used for computational biology and can see if a person has a tumor and finds new drugs. It can be used for manufacturing  and voice recognition like Siri.  Types of Machine learning  1) Supervised machine learning is able to calculate data and focus on a targeted data.  2) Unsupervised machine learning is able to use labeled data.  3) semi-supervised machine learning is able to use algorithms and use both super/unsupervised machine leaning tools  4) reinforcement learning tries to maximize their outcomes and use prevouis performance then learn Citations   Tucci, Li...

 Google Ads Google ads are ads you see on google when you search up a specific product or service. Google ads are an advertising platform that websites pay for their company to be there. Google ads can also be from Youtube. When clicking a video from YouTube ads will appear and make the viewer watch their product on stream.  For example, if I search up gym cloths it will show google ads of Gym Shark as a sponsor. This will be at the very top. The customer would have to scroll down to see the actually websites for gym clothes.  Why do companies use this method of Advertising? 1) Views- Many people will see your company once your specific topic is searched. It is very hard to miss your website and everyone will see it on the top of their screen. 2)  Targeting audience- you are able to focus your ads on food, self care or finance.  3) Display of the product- The display of product is very important because it markets the company's product first to the customer. It ...

Will AI replace us and take our jobs?   We are seeing Ai being used for many companies because they are very efficient. Ai is taking over the world and spreading rapidly which is wonderful to see. . However, Ai is replacing us and we are no longer need for some jobs because Ai is ultimately better at them. We have no idea how much time we have at our current job. For some people this can a concerned because people have been practicing a certain skill for a career and Ai can easily replace them.    What jobs are in danger? Drivers  Cooks  Pilots  Sailors  Accountants Many of these hobs Ai is taking over. Ai is learning how to self driver trucks and cars in the next decade. These also go for sailors and pilots as well. Ai is able to do math and even explain it. Ai are able to do taxes for us and be able to do accountants jobs in the near future. They are also able to give advice as well.    How to not get replaced by Ai Lear...

 What is Social Media Marketing? Social media marketing is marketing taking place on social media platforms such as TikTok, X, Snapchat, Instagram and Facebook. Social media marketing is used to promote whatever product that your company is putting out. For example, if you are really into fitness and the gym you will see a lot more fitness content on your social media platforms. On your social media apps you may see marketing advertisements such ass Gym Shark or YoungLA. Companies like these are able to market their brands to customers that appeal to these type of clothing style. By presenting your product to the correct audience then your company will be able to succeed.  Social media marketing can be effected by  * posting pictures of the product  * posting videos of the product  * stories about the product  * Allowing influences to promote the product Why do companies use social media as a marketing strategy?  Companies are using these social media ...

What Chat GBT has done for us?   

  When looking at AI and how it has impacted our society we must see AI in these three ways   Three perspectives Adapt- (good) learn more and-at attention; keep aware of where things are ahead Adopt (better)- adopt AI related tools and platforms, so you can be involved in managing AI.  Adept (best) -get directly involving with developing AI, by learning coding and how to work with related data Why should we care about AI growing in the business world?   AI is a growing industry and can reflect human intelligence. We should care because AI  power in increasing. We can see this with summation and machine learning.  As we see in the graph above AI and machine learning is growing worldwide. AI is affecting business today and jobs we currently still have. AI is affects the job market because if we look at companies like Amazon. Amazon has upgraded/adapted Alexa for the past few years  We should also care about our jobs when it comes to AI taking over. ...