MKTG2300

 Digital Marketing  Digital Marketing is connects with the target audience that are online and use the Internet. This includes social media, emails, websites and text.  Digital marketing  Types of digital marketing  * Content marketing  * Engine Optimization  * Social media marketing  * Engine Marketing 

 Promotion Methods  promotion methods are a serious of methods of promoting your company and yourself for business Such promotion methods like  * direct marketing  * personal selling ( door to door ) * Social media marketing  * Emails  * TV marketing ( commercials)  direct marking has been affected when to comes to a certain group or company they wanna reach. The goes along with TV marketing when promoting a show, product or company with commercials/ads  Emails and personal selling marketing in my opinion has loss it's valuable. It is not a great way to reach out to a lot of people when we have social media that can attract more people in less time  Social Media marketing has been one of the most popular ways marketing has changed. With the power of Ai we are able to get ahead of most companies that aren't using this new way of thinking. 

Google Analytics   what is google analytics? it collects data from various websites for a company. This allows the business to grow and analyze the data that they were given.  * They can track the customers behavior  * analyze which tools are helpful  * How effective their marketing plan is Overview  Overall, Google analytics help process and inform companies performances  How to get started here is a link- https://blog.hootsuite.com/how-to-set-up-google-analytics/  Get a google tag, create a google analytics, set up google analytics tag, set up goals and link to google search control